Abbott Diabetics

Multi-zone live broadcasting event

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Hybrid broadcasting event

CREATE.eu was proud to collaborate closely with our trusted partner MCI to power the 2025 Abbott Diabetes Care Sales Kick-Off in Athens, Greece, with a top-tier AV production.

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Together, we designed and executed a dynamic, multi-zone live TV studio setup featuring:

- a green key zone for immersive virtual content, allowing presenters to be placed in digitally rendered environments

- a table talk area for live discussions

- a single stage setup for key presentations

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This hybrid production allowed for a polished, television-style broadcast experience that combined interaction and informative sessions — all tailored to kick off the new sales year on a high note.

Project

Abbott Diabetics

Market

Live events

Location

Athens, Greece

Client

MCI for Abbott Diabetes Care

Our scope

Audiovisual event support

Immersive production

AV Integration

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Project sheet

Behind the scenes: seamless execution and calm control

CREATE.eu

At CREATE.eu we are passionate about creative technology. We love projects that seamlessly blend hardware with creative content. As we strive to be a leader in this field, we are always looking to push the boundaries of multimedia experiences.

Based in Belgium but active around the globe, our team of creative technologists is ready to help with your project.

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