Belgian Beer World

Discover the Belgian Beer Culture at the iconic Brussels Stock Exchange

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Belgium's interactive beer experience

Belgium, the land of beer? That's for sure! Belgium boasts more brands of beer than any other country in the world. And another unique feature: Belgian beer culture has UNESCO Intangible Cultural Heritage status. Belgian beer quite simply holds an extraordinary mix of influences, creativity and... Belgitude. Discover what makes Belgian beer so special at Belgian Beer World.

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Belgian Beer World is the world's largest interactive beer experience, it's a multi-sensory discovery of the divine Belgium brews. Housed in the famous "La Bourse", the former Brussels stock exchange.

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CREATE.eu was the main multimedia contractor for this massive project, our scope was the full AV hardware installation and media production of over 100 interactive installations. The project features many custom installations such as the "Head of Brewer", an interactive videomapping onto a giant 3D printed sculpture. Get to know all about yeast in the immersive theatre's or discover your own taste in before heading to the skybar.

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In partnership with fit-out companies Bruns and Potteau we formed team Tripel, the consortium responsible for the full fit-out.

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Project

Belgian Beer World

Market

Interactive exhibits

Location

Brussels, Belgium

Client

City of Brussels, Belgian Brewers Federation

Our scope

Audiovisual engineering

Audiovisual installation

After-sales & support

CMS

Hardware installation

Immersive production

Showcontrol

Software development

Creative content creation

3D animation

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Project sheet

Interactive screens and animated projections help you discover the natural ingredients of modern beer before delving in the Belgian Beer history.

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Check out the technical aspects of the Belgian brewing processes.

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Head of the Brewer - interactive videomapping onto a giant 3D printed sculpture.
Get inside the brewers head and learn all about the balance between creativity, science and passion that is necessary to brew Belgian quality beer.

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CREATE.eu

At CREATE.eu we are passionate about creative technology. We love projects that seamlessly blend hardware with creative content. As we strive to be a leader in this field, we are always looking to push the boundaries of multimedia experiences.

Based in Belgium but active around the globe, our team of creative technologists is ready to help with your project.

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